Dorcas has become a marketing strategist digital footprint and public relations consultant who believes much of the success of the company's she's led, is due to the emphasis placed on digital marketing, internet and community footprints, social media marketing, public relations and community engagement. Focusing on these gorilla marketing techniques has driven user acquisition and engaged and retained customers, which has improve the overall success of the brand.
Learning what works, stemmed from her life of growing up in a family of servant leaders and entrepreneurs, and encompasses marketing and public relations, and showcases her exceptional leadership and diverse skill set across various sectors. From her current role as President of her company, to her impactful contributions in effective programming at companies such as Lakeland Regional Health, and Lakeland Police Department’s PAL program, to her expertise in grant writing, and strategic leadership, she has consistently excelled.
Her achievements span fundraising initiatives and facilitation of organizational restructuring, resulting in best practices, successful acquisitions and company revenue percentage increases in astronomical percentages. Dorcas’s dedication is further reflected in her involvement with professional associations, volunteer work, and leadership roles on numerous boards.
Dorcas has received notable accolades, nominations, and awards that highlight her excellence, including recognition for “Rookie Business of the Year,” “Best of Lakeland” in catering, and nominations for the “She Knows Where She’s Going” Award and three time nominations for Polk Emerging Leaders Award. Dorcas’s commitment to community service, strategic leadership, and innovative problem-solving positions her as a dynamic and accomplished leader, across various domains.
Dorcas and her husband Darrian, both Lakeland natives, lead a dynamic family life here locally, and are dedicated parents to three sons—Darrian Jr., Dorian, and Daylen, who attend Lakeland public schools and are also engaged in church and civic activities. So it goes without saying that commitment to giving back and fostering community engagement is evident in their involvement, and making a positive impact both professionally and personally in Lakeland, is a family affair.
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